Private-label tequila & mezcal
Your own tequilaor mezcal brand.
From idea to bottle, with one point of contact.
We guide you through the whole process: choosing a certified producer, creating the brand, developing the bottle and label, meeting regulations in Mexico and your target markets, working out costs and prices, and preparing the launch.
Who it’s for
For anyone who wants their own brand, without owning a distillery.
Entrepreneurs
Launching their first spirits brand.
Restaurants & hotels
Looking for their own label for the menu or their guests.
Importers & distributors
Needing a private label for their portfolio.
Investors & companies
Adding tequila or mezcal to their business.
What’s included
Everything your brand needs, coordinated by one partner.
- 01
Certified liquid
Choosing a certified producer, defining specifications, sampling and approving the profile.
- 02
Brand
Naming, identity, brand story and label design.
- 03
Bottle & packaging
Stock or custom bottle, closure, label, case and GS1 barcodes.
- 04
Compliance
Product certification, NOM, IMPI trademark registration and, for export, TTB/COLA labels and FDA requirements.
- 05
Costing & pricing
Cost per bottle, landed cost and shelf price for each channel.
- 06
Launch
Go-to-market plan, sales materials, distributors, e-commerce and Amazon.
We coordinate regulatory processes together with the relevant authorities and specialists. Approvals and certifications are granted solely by each authority.
How it works
Six steps, from idea to first batch.
- 01
First meeting
We discuss your idea, market and budget, and go through estimated timing and costs.
- 02
Concept & plan
We define category, positioning, target price and a plan with costs and timing.
- 03
Liquid
We select the producer, taste samples and set the product specifications.
- 04
Brand & packaging
We create the brand, label and bottle, and coordinate every supplier.
- 05
Compliance & production
We manage certifications and registrations and oversee the first batch.
- 06
Launch
We prepare to sell: channel pricing, distributors and sales materials.
Tequila or mezcal
Tequila or mezcal?
Both are Mexican designations of origin, with different rules. We help you choose the one that fits your brand and your market.
| Tequila | Mezcal | |
|---|---|---|
| Agave | Agave tequilana Weber, blue variety | Several agave species, such as espadín or cupreata |
| Official standard | NOM-006-SCFI-2012 | NOM-070-SCFI-2016 |
| Certification | Consejo Regulador del Tequila (CRT) | Consejo Regulador del Mezcal (CRM) |
| Classes | Blanco, joven, reposado, añejo and extra añejo | Mezcal, artesanal and ancestral; classes such as joven, reposado and añejo |
| Profile | The most widely known agave spirit internationally | Often smoky, with a wide diversity of styles |
Experience
We’ve done it before.
Brindis.work
Explore everything else we do.
Beyond private-label brands, we support beverage projects at every stage, from concept to market.
FAQ
Frequently asked questions
How much does it cost to launch my own brand?
It depends on the category, the size of the first batch, the bottle (stock or custom) and the markets you want to sell in. We go through budget and options with you in the first meeting, using your project’s numbers.
How long does it take?
It depends mainly on the bottle, the certifications and the markets. In the first meeting we present a realistic timeline for your case.
Do I need my own distillery?
No. Most new brands work with an established, certified producer that makes and bottles the liquid for them. We help you find and evaluate that producer.
How many bottles do I need to start?
It depends on the producer and the bottle: stock bottles allow smaller first batches than a custom bottle. We define it with you in the planning stage.
Can I sell my brand in the United States?
Yes, with a US importer holding the required federal permits, TTB label approval (COLA) and FDA compliance, among other steps. We help prepare documentation and identify commercial partners.
Is the brand mine?
Yes. The trademark is registered in your name or your company’s, and the brand identity and assets are yours.
Contact
Tell us your idea.
Fill in the form and we’ll get back to you to arrange a first meeting about your brand.